WilsonArt Laminate Flooring (WilsonArt Laminate Floors)
While most of laminate flooring manufacturers make their products with direct pressure laminate (dpl), WilsonArt is famous for creating their entire collection with high pressure laminate (hpl). HPL offers superior impact resistance, heat resistance and excellent sound reduction. Although most HPL laminate floors are saved for commercial settings, WilsonArt shares these designs with homeowners, who love WilsonArt for their superior laminate flooring products. WilsonArt has created quite a variety of options with their collections, 3-1/2 inch Classic Styles, 5 inch Classic Planks, 5 inch Classic Styles collection, 5 inch wide Silken Collection, 7-3/4 wide Estate Plus Planks. They even offer a Special Value Collection called 7-3/4 Classic Standard Planks for consumers on a tight budget.
If you desire the Tile look WilsonArt offers a Classic Tile collection.
For more information on WilsonArt Laminate Flooring
WILSONART NEWS UPDATE

WILSONART ANNOUNCES TWO INDUSTRY EXCLUSIVES:
RESIDENTIAL IMPACT WARRANTY, NEW ENHANCED PERFORMANCE TECHNOLOGY
Amplifying performance, beauty of design & finish for HPL Flooring
Temple, Texas (August 31, 2009) — Wilsonart Flooring takes the lead with two new laminate flooring industry exclusives. For the first time, effective September 1st, the company’s residential flooring products will be covered with a warranty for impact resistance, reinforcing the High Pressure Laminate (HPL) advantage over low (direct) pressure laminate (DPL) and wood products. On the technology front, the new Clarilyst™ Enhanced Performance creates a stronger surface that also amplifies the beauty of design and finish.
“Wilsonart Flooring’s performance and durability have reached new heights with these new developments, which will provide consumers with innovative new ‘reasons to believe’ in our HPL laminate flooring,” said Marketing Communications Manager Tammy Weadock. “Our new Residential Impact Warranty reassures our customer that everyday mishaps won’t hurt her Wilsonart floor, while the Clarilyst technology assures its ongoing beauty and wear resistance.”
RESIDENTIAL IMPACT WARRANTY: WILSONART FLOORING PASSES THE TEST OF TIME
By introducing the industry’s first impact resistance warranty, Wilsonart Flooring reinforces the superior performance attributes of HPL, with a surface 3 to 5 times thicker than low pressure laminate that consistently outperforms hardwood and other flooring surfaces. The Residential Impact Warranty clearly demonstrates confidence in HPL’s superior strength and durability.
The Classic collection will be covered for 5 years, while Estate Plus, Red Label and Professional Studio will have a 10-year Impact Warranty. The existing wear, fade, stain and topical moisture guarantees remain.
So dealers can dramatize Wilsonart Flooring from a performance standpoint, the company will provide a new Impact Demonstrator, which replicates the result of a weight equivalent to an 8-ounce can dropping on flooring from a standard, three-foot countertop height. Consumers will make an emotional, real-life connection when they see what happens to samples of wood and DLP products when subjected to this falling object – and how Wilsonart Flooring performs.
CLARILYST ENHANCED PERFORMANCE: AMPLIFYING THE BEAUTY OF DESIGN AND FINISH
In an industry breakthrough, Wilsonart applied R & D advancements from the laminate countertop side of the business to flooring products with the new Clarilyst technology, to address scuffing and marring on smooth finishes. Beyond heightening wear resistance and strength, Clarilyst also provides the ability to intensify the realism, beauty and longevity of Wilsonart’s Silken and Fine Grain finish flooring.